Denuvo unveils new technology "TraceMark" aimed to watermark and easily trace leaked games

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Denuvo by Irdeto has unveiled at GDC (Game Developers Conference) this past March 18th their brand new anti-piracy technology named "TraceMark", specifically tailored to make "leakers think twice".

This new technology is aimed towards the never-ending problem in the gaming industry of pre-release videogame leaks, be it press releases, distributed review copies or broken street dates. The watermark technology which Denuvo unveiled is apparently already trusted by Hollywood, paid-TV and sports leagues. Quoting Denuvo's own blogpost about the technology:

It introduces a deterrent effect by enabling the precise tracing of leaked content back to its source. This capability makes potential leakers think twice, knowing that any unauthorized distribution can be directly linked to them.

This brand new technology will be platform-agnostic, meaning it can be implemented in different systems as long as the game has the technology integrated into it, and so far it seems to be compatible with Xbox, iOS, Windows and Nintendo Switch . It aims to "incorporate both invisible and visible watermarking techniques".

Currently there's no set date on when this new technology will begin to be rolled out, but it's most likely that game developers will start getting access to this implementation soon.

Source