Xbox Game Pass Didn't Hurt Overall Black Ops 6 Sales, Says Analyst

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Chad

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Nov 22, 2024

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Call of Duty: Black Ops 6 was the first series entry to launch day one on Xbox Game Pass, and naturally, that led to questions about whether such a move would affect sales. While the title's Game Pass inclusion seems to have dented Xbox sales specifically, PC and PS5 have more than pulled their weight to make up for it.

In a breakdown of the latest Circana stats by analyst Mat Piscatella, we can see that the Black Ops 6 on Xbox Game Pass "did not appear to result in [a] massive cannibalization of sales" - at least in the US, where this data is pulled from. Piscatella did go on to say that the overall sales share "shifted to PlayStation" though, meaning an even higher percentage of sales happened on PS4 / PS5.

Mat Piscatella (@matpiscatella.bsky.social)

Call of Duty: Black Ops 6 to Game Pass did a few things in the US... it resulted in a subscription spending boost, shifted share of full game sales to PlayStation, did not appear to result in massive cannibalization of sales, and did not appear to provide a significant boost to Xbox Series hardware.

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The fact that Black Ops 6 seemingly didn't help Xbox console sales should be no surprise either, then. The analyst says that despite this massive game launch for Microsoft, Black Ops 6 "did not appear to provide a significant boost to Xbox Series hardware". We suppose everything is an Xbox these days anyway, according to Microsoft's new marketing campaign.

All of this fresh US sales data backs up what we've heard recently from Xbox HQ as well - Black Ops 6 was the biggest launch in franchise history, and the series continues to be an absolute juggernaut on pretty much every platform.

Surprised at all by this data? Tell us your thoughts down below.