Undead Labs, the studio behind the State of Decay franchise, has recently announced a "new era" for the company, complete with a logo update and rebranding efforts. This announcement coincides with the reveal of a new State of Decay 3 trailer, which is set to air during the Xbox Games Showcase on June 9, 2024.
Key points of this announcement include:
1. Rebranding: Undead Labs has undergone a significant rebranding process to align with its evolution from an indie studio to a first-party Xbox game development studio. This rebranding includes a new logo and visual identity.
2. State of Decay 3 Trailer: A new trailer for State of Decay 3 will be showcased during the Xbox Games Showcase, generating excitement among fans of the franchise.
3. Studio Growth: The announcement highlights Undead Labs' growth since its acquisition by Xbox in 2018, including the expansion of satellite offices in Illinois and Florida.
4. Brand Refresh: The studio worked with 51 Eggs, a branding practice, to develop a new brand strategy that reflects their current status and future aspirations.
5. Transition from State of Decay 2: While focusing on the future with State of Decay 3, Undead Labs has also announced that State of Decay 2 will receive its final content update (Update 38) later this year, marking the end of active development for that title.
This announcement marks a significant milestone for Undead Labs and signals a new chapter in the studio's history as they focus on developing State of Decay 3, which they aim to make "the greatest zombie survival sim in the franchise."
