This is according to AppMagic data recently published by PocketGamer.Biz which reports that the lion's share of the revenue has come from users in Japan, who have spent an estimated $73 million on the app since it launched on 17th July last year. The remaining funds have come from users in the US ($17m) and Taiwan ($4m), AppMagic's data continues.
As you might expect, in-app spending increased during Pokémon Sleep event periods such as the Raikou Research event (revealed in the February 2024 Pokémon Presents showcase) or seasonal celebrations. A Holiday 2023 event was reportedly the app's highest-earning week to date, with a sweet $4 million being tucked in over the seven days.
The AppMagic data reports that Pokémon Sleep has pulled in an estimated 9.8 million downloads in the last year, 44% of which came from Japan (North America followed in second with 17% and Taiwan again landed in third with 7%).
Of course, this is small potatoes when compared to the beefy $1 billion-per-year takings that we have previously seen from Pokémon GO, but $100m is nothing to be scoffed at — particularly for a sleep-tracking app.
As it builds up to its birthday celebrations, a 'gift week' is currently underway in Pokémon Sleep where you can pick up bonus Sleep Points for logging in daily. More information on the app's first-anniversary event is expected to be shared by the @PokemonSleep Twitter later today.
