In an industry-first and in recognition that content platforms' success is built on the backs of the creators who make the content, Noice will enable monetising creators in the UK, EU, and EEA to earn Noice Partner Reward Units (PRUs), a pioneering reward program that gives monetising creators the opportunity to participate in the platform's future success.
Previously, when content platforms like YouTube or Twitch were acquired for $1 billion+, creators, who made the content that grew these platforms, didn't benefit in that financial outcome; Noice is changing that. When creators on Noice increase their viewership, hours watched, engage with their viewers and various other reward events, they earn PRUs. These PRUs offer Creators a financial interest in the company's success and can be converted to cash if and when Noice lists on a stock exchange or is acquired for money.
Currently, Creators on streaming platforms can be demotivated by fluctuating advertising and subscription revenues, while smaller creators' access to sponsorships is limited, making it harder to diversify revenue.
Noice offers the best monetization opportunity for creators, more creators than any other platform are eligible to earn – a non-exclusive platform model with a 70/30 revenue split. Combined with new ways to earn by selling virtual items on Noice, Creators can multiply their earnings to create a more sustainable income.
For viewers on Noice, the platform goes beyond traditional streaming platforms - Noice viewers can also play, predicting what happens next to the Creator they are watching live. This gameplay enhances interaction, deepens the connection between creators and their audience, leading to higher retention and monetization for creators.
The full Noice experience currently supports the Creators streaming some of the most watched multiplayer games, including Apex Legends, Dead By Daylight, EA SPORTS FC 25, Fortnite and Valorant.
Noice Predictions will roll out to more games in the coming months. In October, the Noice platform will 'Open To All Creators' and welcome all creators and all games onto the platform with a brand new predictions gameplay to support every game streamed on Noice.
Jussi Laakkonen, co-founder and CEO, said: "At Noice, we are rethinking livestreaming to create new opportunities for Creators. When viewers also play, they are more engaged with the Creator. New ways to earn mean Creators are already doubling their earnings on Noice. And offering Creators a financial stake on the success of the platform means Creators are True Partners on Noice."
