A company called Tracer is apparently working on "behalf of Nintendo" and has filed takedown notices to remove "dozens" of posts on social media platform 'X'. This supposedly includes images generated by xAI's Grok AI tool. It's claimed Tracer is using its own "AI-powered copyright tool" to assist the process:
As further explained by the source, Tracer offers "AI-powered services to companies, purporting to identify trademark and copyright violations online".
The AI-generated images depicted all sorts of things, including one Grok image which showed Mario smoking and drinking on the beach. Some fan art has seemingly been caught in the crossfire as well.
The Verge's senior editor Tom Warren was originally made aware of these takedowns when he received a notice on 'X' about certain content being removed from his account following a DMCA complaint.
Nintendo or Tracer haven't provided a comment about these takedowns. This latest story follows Nintendo and The Pokémon Company last week filing a lawsuit against the Palworld creator Pocketpair.
If we hear any developments, we'll let you know.
