We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort. The company has been pushing PC, Mobile and Xbox Cloud Gaming for ages at this point - but today's absolutely massive new marketing campaign is their biggest move in this direction yet.
Launched earlier on, Microsoft's new 'This Is an Xbox' campaign is all about pushing its message regarding Xbox being anywhere, on any device. The team is calling this "an immersive takeover" as it launches a new overall message around Xbox, an online quiz, and even fresh merchandise based on its new "This Is an Xbox" slogan.
The team certainly isn't messing around here. As you can see up above, its marketing push is even going as far as new video ads that you're likely to see pop up everywhere in the coming days and weeks - and we've even got a few examples of this message out in the real world. No, the bus and the buildings aren't Xboxs - but the devices on those huge poster adverts are!
Well folks, what do you make of this new message? Talk to us about the 'This is an Xbox' campaign down below.
Microsoft Is Now Advertising Pretty Much Every Gaming Device As An Xbox
"This is an Xbox"
www.purexbox.com
