We've seen jobs that have been lost, studios that have been closed, and a very controversial reaction to the idea of putting Xbox's first-party titles on PlayStation and Nintendo platforms. And yet, Xbox is apparently healthier than ever.
This is what Xbox head Phil Spencer told Bloomberg in an interview this week, where he advised that "the business is performing" and it should result in an exciting future for both hardware and first-party software.
However, he also warned of the need to remain "creative and adaptive" in order to achieve continued success. He actually pointed to the idea of a $1,000 console as being something that Xbox needs to avoid if the company wants to reach new players. Was that a subtle dig at the PS5 Pro? Probably not... but maybe just a little bit.
Ultimately, Spencer feels optimistic about the industry (including the growth of mobile games) and believes that Xbox needs to remain open-minded to things like new business models, devices and ways of access.
So, even though it's been a turbulent year on paper for Xbox, the business side of things suggests that Xbox has actually never been more successful, which hopefully means we're ready for a very strong 2025 from Phil and his team.
What are your thoughts on the state of Xbox right now? Let us know down in the comments section.
[source bloomberg.com]
Is Xbox Successful Right Now? Phil Spencer Shares His Thoughts
"We need to be creative and adaptive..."
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